top of page

connecting
the scroll to the strategy.

I’m a connector and creative who builds campaigns that feel personal, perform powerfully, and grow on purpose. With a foundation in research, social media, video production, and influencer partnerships, I’ve led full-scale marketing initiatives from concept to completion—bridging performance goals with authentic storytelling.

​

Over the years, I’ve worked across every corner of social: paid media, organic content, influencer marketing, community management, executive branding, and social listening. Whether I’m scaling a digital ad campaign, scripting a C-suite thought leadership series, or casting the perfect creator, I bring the same energy: thoughtful execution, audience fluency, and a deep respect for the culture behind the content.

areas of expertise


 
 
 
 
 
executive & ambassador
creator strategy

At JPMorgan Chase, I led the development of two powerful social media programs:

​

  • A 40+ executive ambassador program for Product & Tech leaders, helping them grow thought leadership on LinkedIn via 1:1 coaching, content creation, and performance dashboards

​

  • A 600+ banker creator network, building scalable content kits, toolkits, and workshops to drive hyperlocal business storytelling

What I Do Here:

​

  • Ghostwriting & scripting executive content

  • Producing video series and custom content calendars

  • Building dashboards in Sprinklr and PowerPoint

  • Partnering with PR, Legal, and Marketing to ensure brand compliance + authenticity


 
 
 
 
 influencer marketing & creator partnerships

At Whink Creative Agency, I led influencer strategy and campaign execution for brands like See’s Candies and Hempz, overseeing casting, brief development, and UGC integration to drive brand lift and product conversion. On the talent side, I’ve partnered directly with influencers like The New Stepford, Chaneeezy, and Super Liceman by helping them grow their audiences, secure brand deals, and refine their creative strategy.

​

Earlier in my career at Digitas, I supported influencer activations for larger tentpole campaigns, including Tommy Bahama and Super Bowl-related projects.

What I Do Here:

​

  • Develop brand-aligned creator strategies across paid, organic, and affiliate

  • Source and brief creators across beauty, lifestyle, and social good verticals

  • Negotiate contracts and manage influencer campaign lifecycles

  • Guide creators on growth strategy, pitching, and campaign performance

  • Repurpose UGC into high-performing multi-platform content


 
 
 
 paid media

campaign strategy

With experience at Whink, Laundry Service, Digitas, and multiple brands, I’ve built and optimized digital ad campaigns across Meta, TikTok, Google, Pinterest, X, Reddit, LinkedIn, and Snapchat. From TikTok-first strategy for NBC Sports to product campaigns for GSK and Amazon Music EU, I understand how to turn data into scroll-stopping creative.

What I Do Here:

​

  • Develop campaign strategies based on insights and research

  • Launch & scale cross-platform paid media campaigns

  • Lead platform partner relationships and post-campaign reporting

  • Create dashboards and A/B testing plans for optimization


 
 
 
 social storytelling +

channel strategy

Across my freelance and agency work, I’ve built and executed social strategies for brands like KairosHq, Rhino, Bilt, Cera+, Kanti, and more. I specialize in platform-native storytelling, tone-of-voice development, content pillars, and launch planning.

What I Do Here:

​

  • Build and launch new brand channels

  • Lead community management and trend integration

  • Develop creative briefs and storyboarding

  • Coordinate content creation, giveaways, and activation timelines

how I work 

I’m a strategist at heart, with a creative brain, a researcher's eye, and a producer’s mindset. I ask sharp questions, spot patterns early, and build structure around intuition. Whether I’m briefing creators, building a dashboard, or shaping an executive story, I lead with clarity and care.

​

I work like a Campaign Architect meets Cultural Translator. I build systems behind the scenes while making sure the message lands with the right people, at the right time, in the right format.

Every campaign I touch blends strategy, creativity, and systems. I study the audience. I follow the data. And then I build experiences, from the scroll to the sale, that make people care.

bottom of page