Kanti – Skincare Startup

At Kanti, I had the opportunity to help define how a brand shows up in its earliest stages. My role combined strategy, execution, and creativity, giving me experience in building both brand voice and visual identity through content.

I created and scheduled organic social content for Instagram, TikTok, and Twitter, experimenting with formats and analytics to grow interactions, saves, and shares. I also designed graphics and templates that gave Kanti a consistent, recognizable aesthetic, while managing the Instagram community by responding to messages, comments, and product inquiries.

Beyond content creation, I led influencer outreach and built relationships to seed partnerships, and I curated product launch strategies that introduced new releases to the market. I developed and managed a full content calendar, incorporating competitor research and cultural trends to keep the brand relevant and engaging.

Impact: Established a scalable content system, grew community engagement, and helped Kanti strengthen its presence as a community-driven skincare startup.