influencer partnerships

i specialize in building influencer campaigns that balance creative storytelling with data-driven results. from strategy and casting to negotiations and long-term relationship management, i have served as the main contact for both brands and influencers. my role ensures that partnerships feel authentic while also delivering measurable impact.

i’ve led influencer programs across lifestyle, sports, fashion, beauty, and entertainment for brands like Amazon Music EU, See’s Candies, Hempz, and JPMorgan Chase. with experience managing talent from 2k to 500k followers, i’ve cast and executed 30+ campaigns that consistently reach u.s. audiences ages 18–35. the result: an average engagement rate of 30% and a click-through rate of 1.5–2% — proving that when the right voices share the right story, brands don’t just reach people, they move them.